Google’s “Panda” Update
Late in February, Google began rolling out what’s affectionately known as the Panda update (aka the Farmer update) aimed at identifying low-quality web pages and sites in its search index. This substantial change to their search algorithm has wreaked havoc for many webmasters, but the strategy is sound; Google simply aims to provide the best search results for any query. The main victim in this update has been the so-called “content farms” which provide text that may appear relevant for a certain query, but does not provide the best user experience. Google calls it a...
Read MoreHow to Be an SEO Guru
SEO is not rocket science; it’s much more difficult than rocket science. To become a ninja-level SEO master takes years of practice for most people, and like a ninja if you don’t practice, one quickly loses one’s skills. The reason for this is that the search algorithms shift constantly, and as they are well guarded secrets, you never know what the search engineers are up to. No, it’s not rocket science; it’s more like reverse engineering a UFO that you can only see off in the distance and whose propulsion system constantly shifts gears. It is extremely difficult...
Read MoreVideo SEO – A Neglected Path To Higher Search Rankings
Video SEO is an underutilized search engine marketing strategy. Even as videos continue to gain significant traction in the search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings. The strategy blends traditional search optimization tactics with a relatively new platform. With the rise of YouTube, Revver, Blip, and similar video sites, consumption patterns have driven the search engines to provide these sites with...
Read MoreBasic SEO Principles for WordPress Blogs
WordPress is a free and open source blog publishing application. For a free and open source program, it is extremely powerful. I use it almost exclusively, not just for blogs but as a Content Management System (CMS). One of the reasons I use it so frequently is because the search engines – especially Google – seems to love the pages it builds. It creates a linking structure that makes it easy for spiders to crawl your pages, and the code rarely contains validation errors. After your initial install, there are a few additional steps that you can take in order to make your WordPress...
Read MoreAffiliate Marketing with ClickBank
The largest reseller of digital products on the Internet is ClickBank. The company has become very popular in the affiliate marketing industry and, for many affiliates, it has become their primary source of income. If you’ve been looking at making a passive income from affiliate marketing and you haven’t signed up to ClickBank yet, I would strongly recommend doing so today. ClickBank is a payment processor for a ton of products which you, as an affiliate, can earn huge commissions on (how does up to 75% sound?) If you’re serious about making money online, you have to start...
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