Google’s “Panda” Update
Late in February, Google began rolling out what’s affectionately known as the Panda update (aka the Farmer update) aimed at identifying low-quality web pages and sites in its search index. This substantial change to their search algorithm has wreaked havoc for many webmasters, but the strategy is sound; Google simply aims to provide the best search results for any query. The main victim in this update has been the so-called “content farms” which provide text that may appear relevant for a certain query, but does not provide the best user experience. Google calls it a...
Read MoreHow to Be an SEO Guru
SEO is not rocket science; it’s much more difficult than rocket science. To become a ninja-level SEO master takes years of practice for most people, and like a ninja if you don’t practice, one quickly loses one’s skills. The reason for this is that the search algorithms shift constantly, and as they are well guarded secrets, you never know what the search engineers are up to. No, it’s not rocket science; it’s more like reverse engineering a UFO that you can only see off in the distance and whose propulsion system constantly shifts gears. It is extremely difficult...
Read MoreEffective SEO and DMOZ the ageing dinosaur
“Is DMOZ dead?” With the regularity of the seasons, this question appears to have rolled around again and the usual suspects are expecting an answer. So let me see what I can do about providing one. DMOZ, or the Open Directory Project, is – in it’s own words – “the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.” At the time of writing, it had 4,606,898 sites, 83,198 editors and over 590,000 categories. It is a juggernaut of the internet, but for some...
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